Colette Gowlland
SEO Website Design in Manchester: 10 Tips for Creating an SEO-Friendly Website

Creating a website is difficult enough, but ensuring that it is also SEO-friendly can be a challenge.

SEO is important because it can help your website rank higher in search engine results pages (SERPs), which means that more people will see it when they search for a topic related to your business. Furthermore, good SEO practices can help improve your website’s user experience, which can lead to increased engagement and conversions.

https://markustudio.com/seo-page/

What is SEO Website Design?

A SEO-driven website design was created with search engine optimization in mind.

This means that the website was built with techniques and strategies that will help it rank higher in search engine results pages (SERPs), resulting in increased traffic and visibility.

Choosing the right keywords, using title tags and meta descriptions, and creating optimized content are some of the most important technical SEO factors.

How Does One Create an SEO-Friendly Website?

There are several approaches to optimizing your website for SEO, and the best approach will depend on your site and your goals.

How do you go about doing so?

With so many ways to make your website more search engine friendly, it’s critical that you know which ones to use. This blog post will provide a comprehensive list of tips, so keep reading!

Top 10 SEO-Friendly Website Building Tips 

Below is a list of our top ten tips for designing an SEO-friendly website!

1. Select the Appropriate Keywords

Choosing the right keywords is one of the most important aspects of creating an SEO-friendly website. When you select the appropriate keywords, you are essentially selecting the topics for which your website will be optimized and recognized by search engines.

This means you must conduct extensive research and select the keywords that are most relevant to your company and its products or services.

There are several approaches to selecting the best Google AdWords, Keyword Planner, keywords for your website, including:

  • Making use of keyword research tools such as Moz Keyword Explorer.
  • Examine your competitors’ websites to see which keywords they are targeting.
  • Using common sense, consider what potential customers might look for when looking for a company like yours.

2. Make use of title tags as well as a meta description.

Optimizing your title tags and meta description is another technique to make your website design more SEO-friendly.

Title tags are HTML elements that appear at the top of a web browser window and are used to describe a website’s contents. A meta description is a short piece of text that appears beneath a link in search engine results pages to summarize the contents of a website.

By optimizing these elements, you can boost your website’s SERP ranking as well as its click-through rate (CTR) – the percentage of people who click on your link when it appears in search results.

Here are some pointers for improving your title tags and meta descriptions:

  • Incorporate your target keyword into both the title tag and the meta description.
  • Ensure that your title tags and meta descriptions are distinct for each page on your website.
  • Keep your title tags and meta descriptions brief, to the point, and to the point.

3. Improve Your Content

When it comes to SEO optimization for your website, content is king.

This means that you must ensure that all of the content on your website is well-written, keyword-rich, and informative.

Here are some pointers for creating optimized content:

  • Assuring that all of your content is well-written and free of grammar and spelling mistakes.
  • Including your target keywords throughout your content, but doing so in a natural and flowing manner.
  • Adding new blog posts, articles, or other types of content on a regular basis to keep your content fresh.
  • Using short paragraphs, bullet points, and headings to make your content easy to read.

You can improve your website’s SEO and attract more organic traffic from search engines by creating high-quality, keyword-rich content.

4. Create a mobile-friendly website design.

Making your website design mobile-friendly is critical for SEO.

Google has been increasing its emphasis on mobile-friendly websites in recent years, and in 2015, it made a change to its algorithm that prioritizes mobile-friendly websites.

This means that if your website is not optimized for mobile devices, your ranking in Google search results will most likely suffer.

Some mobile-friendly website design tips are as follows:

  • ensuring that your website is accessible on all devices, including smartphones and tablets
  • Using a responsive web design to ensure that your website automatically adjusts to fit any device’s screen size.
  • Avoiding pop-ups, Flash videos, and other forms of non-mobile-friendly content.
  • Assuring that your website loads quickly across all devices.

5. Make use of both internal and external links

External links should also be used to improve the SEO of your website.

External links are hyperlinks that connect one website to another. You can demonstrate to search engines that your site is relevant and authoritative by including high-quality external links in your content.

Some pointers for using external links are as follows:

  • Creating links to websites relevant to your niche or industry.
  • Ensure that the external links you include are of high quality and originate from reputable websites.

Internal links are hyperlinks that connect one page of a website to another page of the same website. Internal links in your content can help improve the SEO of your website by directing search engine crawlers to other pages on your site.

Some pointers for using internal links are as follows:

  • Add a few high-quality internal links to every piece of content you publish.
  • Linking to pages related to the content you’re writing.
  • Ensure that the internal links you include are of high quality and point to well-optimized pages.

6. Use Google Analytics

Google Analytics is a free tool that allows you to track the traffic and conversion rate of your website. Google Analytics is an excellent tool for tracking the success of your SEO-friendly website design.

7. Make use of headers and sub-headers.

Using headers and sub-headers is another important aspect of developing an SEO-friendly website.

Headers and sub-headers help to break up and make your content more readable. Furthermore, they allow you to include keywords, which can help improve your website’s ranking in Google and other search engines. Furthermore, in terms of SEO, keywords in headers are more important than keywords in body content.

Use keywords that are relevant to your content and are likely to be used by people searching for information on the topic in search engines when creating headers and sub-headers.

8. Incorporate keywords into your URLs

Another important tip for improving the SEO of your website is to include your primary keyword in the URL.

Keywords are used by search engines to help them determine the topic of a webpage. By including your primary keyword in your URL, you can assist search engines in better identifying the topic of your page and ranking it higher.

When selecting your primary keyword for your URL, make sure it is relevant to the content on your page and is likely to be used by people searching for information on the topic in search engines.

For example, in our blog “Why Use WordPress”, the permalink is “why-use-wordpress”, which contributes to the SEO value because the term “why use wordpress” is a high-value keyword.

Furthermore, you should keep your URLs short and to the point.

9. Maintain Your Website

If you want your website to be successful, you must keep it up to date at all times. This means you should regularly add new content and update existing content. Furthermore, you should keep your website design fresh and modern.

By keeping your website updated, you can demonstrate to search engines that your site is relevant and authoritative, which can help to improve your website’s rank in SERPs and keep it SEO-friendly.

10. Hire an SEO Expert.

Hiring an SEO expert may be a good idea if you want to ensure that your website design is as SEO-friendly as possible.

An SEO professional can assist you in selecting the right keywords, optimizing your title tags and meta descriptions, and creating high-quality content. Furthermore, an SEO expert can assist you in making your website design more mobile-friendly and in making effective use of external links.

Hiring an SEO expert is a great way to ensure that your website is built with SEO in mind, while also saving you time and money.

Markustudio a freelance web designer in Manchester providing web design, logo branding, print, Search Engine Optimization (SEO) and digital design services. We have a passion for serving successful small businesses and big brands across the UK. If you need help creating a style guide or staying consistent with your branding, our team of experts is here to assist you. We’ll work with you to create a unique and unforgettable brand that will help you stand out from the competition. Contact us today to get started!